Every year Nike and basketball superstar LeBron James put on Skills Academy Camps for up and coming talent. At this year's camp, Xavier's Jordan Crawford apparently took possession of his rock, maneuvered within close proximity of the LeBron James, elevated himself, rose towards the goal and gave LeBron James a legendary facial. Crawford shot right in LeBron's face! No doubt being on the wrong end of a "facial" can bruise the ego and cause humiliation if you're not expecting it so we can imagine LeBron was pretty upset. Good thing there's no video... wait... what was that?

There is video of it.

Sweet, let's see it!

Well, if you're Nike and your job is to protect your investments, you don't want video of one of your investments getting a facial by some college kid (Hmm, facial doesn't seem like the right word. Oh well).

Say Reebok signs Jordan Crawford to a shoe deal, aquires the footage of him giving LeBron a facial and makes a commercial out of it. Imagine that playing on ESPN during every commercial of a Cavalier game! Nike wouldn't be down with that! So, Nike confiscated the tape and we'll likely never get to see LeBron receiving his facial.

To Nike we say... smart move, but we don't think you thought it through.

Everybody wants to see that tape. If you apease the public they'll appreciate it and that's good for your brand. And who cares if you're superstar was given an unexpected facial. It happens in his profession. Perhaps if LeBron showed a little humility or made light of the situation, it would go a long way with the public.

And that a good thing. When the public loves your superstar, you're better able to sell your 120 dollar shoes you have kids make in Pakistan.

So release the tape. It'll be good for everybody. Well, maybe not the child laborers you're employing overseas, but consider as well what might happen if you don't release it. Somebody might steal it from your house during one of your parties and a real grainy copy might wind up at my local video store in some back room something. Nobody wants that. So, Nike, fire up the video toaster and throw some professional wipes and graphics onto that tape, maybe get some funky 70s music to use a soundtrack and get that tape out there so we can all see LeBron James getting his facial.

UPDATE: A reader wrote in to explain that LeBron didn't get the kind of facial I thought he did.